Not just for kids

Now THIS shit right here is the epitome of cool. Let’s be honest, everyone loves a bit of Lego. I mean, it really doesn’t matter how old you are – no-one can resist the brightly-coloured bricks of our childhoods. For me, looking at them instantly throws my mind way back to the pink, fuzzy memories of a simpler life. The Danish giant’s new advertising campaign is indicative of the timeless pleasures of Lego and obviously reflects the endless possibilities accessible with the use of just a little imagination.

Bonus mp3 of an excellent The Kooks cover of MGMT‘s ‘Kids’ HERE if you feel like getting in touch with the child inside of you. On that note, I’m off to buy some Lego on eBay.

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